Outdoor advertising companies with billboards on private property pay the owner monthly rent based on billboard lease rates. The property owner can be a private individual, municipality, county, religious institution, government or quasi-governmental entity, non-profit or business.

The value of a billboard lease is directly related to the amount the advertising company pays to the property owner. The rent is determined by how much the billboard company can charge advertisers. Monthly rates for billboards in Times Square can surpass $1 million, while a highway billboard may cost $1,000 a month.

Billboard lease owners can liquidate their lease for a lump sum cash payment by selling it to Landmark Dividend, which then receives the monthly rent for the remainder of the lease.
Property owners only grant an easement, retaining ownership of their land, and assigning the lease rights to us.